Best Horse Channels

Ivy Thomas-Cook is a British show jumper who first went viral at the age of six, clearing a 1.20m oxer on her father's 17hh stallion — a fence taller than she was. The video spread globally and launched one of the fastest-growing equestrian channels on YouTube, with Jumping With Ivy going from zero to 1.3 million subscribers in just a few years. The channel follows Ivy's progress through competitions, training sessions and life with her ponies, and it has a warmth and energy that pulls in viewers well beyond the horse world. Proof that size and age are no barrier to doing remarkable things.

The channel is built heavily around one young rider’s personality and journey, so it’s more inspirational following than instructional content — you won’t learn to ride from it. The elite show-jumping context (talented horses, serious resources) is also a long way from most viewers’ reality.

Grace — known as This Esme — is one of the UK's most popular equestrian vloggers, with a channel that blends horses, country living, fashion and the realities of owning and competing with multiple horses. Her content is honest and personal — she shares the unglamorous side of equestrian life alongside the highlights, which is exactly why her audience is so loyal. Whether she is schooling at home, competing at shows or sorting out barn problems at 7am, the channel gives a genuine picture of what serious recreational horse ownership actually looks like day to day.

The vlog format mixes genuine horse content with lifestyle, fashion and personal material, which not everyone is there for. It reflects one well-resourced owner’s experience rather than offering structured instruction, so the value is in the honest picture it paints more than in teachable technique.

Warwick Schiller grew up on a sheep and wheat farm in New South Wales, Australia, competed as a National Reining Horse Association Reserve World Champion, and represented Australia at the World Equestrian Games. His YouTube channel — with over 20 million total views — focuses on building genuine trust and connection between horse and human, drawing on elements of natural horsemanship, psychology and mindfulness. His training philosophy is grounded in understanding the horse's mental state rather than simply correcting behaviour, which has attracted a global following that spans disciplines from reining and cutting to dressage and jumping. One of the more thoughtful and well-regarded voices in horse training on YouTube.

The thoughtful, psychology-led approach is a strength but can feel slow or abstract for viewers wanting concrete, step-by-step drills. It’s also a particular training philosophy rather than the only valid one, and — as with any video — it can’t substitute for hands-on coaching with your specific horse.

The FEI is the world governing body for equestrian sport, and their YouTube channel is the official home of competition highlights from the biggest events on the calendar — World Championships, World Cup Finals, Olympic qualifiers and Grand Prix events across all seven FEI disciplines: jumping, dressage, eventing, driving, endurance, vaulting and reining. If you want to watch the world's best horses and riders competing at the highest level, this is the place to start. The production quality is high and the archive is extensive, covering years of major competition footage.

It’s a competition-highlights archive, so there’s no instruction, training or behind-the-scenes depth — purely the sport at the top level. For casual viewers unfamiliar with the disciplines and scoring, a lot of the footage can be hard to fully appreciate without some background.

Yvonne Horjus runs two stables of Friesian horses in Friesland — the Dutch province the breed takes its name from — and has been documenting their daily life on YouTube almost every day for years. The channel is low-key and thoroughly addictive: foal births, training sessions, herd dynamics, stable chores and the personalities of individual horses that regular viewers come to know well over time. With over 1.1 million subscribers and a comment section full of people from every continent, Friesian Horses has become one of the most watched equestrian lifestyle channels on YouTube — built entirely on consistency and a genuine love of the horses.

The appeal is gentle, repetitive daily stable life, which is soothing for fans but uneventful for anyone wanting training, competition or variety. It focuses on one breed and one operation, and the near-daily, low-key format is more companionable background viewing than a learning resource.

Matt Harnacke is an Australian equestrian who built his YouTube channel around a format that stands out in the horse space: access to high-end sport horse operations, luxury stables and the world of professional horse buying that most viewers will never experience first-hand. His "first 24 hours with a new horse" videos and tour of elite European competition stables have attracted nearly 500,000 subscribers and audiences well beyond the equestrian community. The production quality is high and the insight into the upper end of the sport horse market is genuinely fascinating, even for viewers who have never sat on a horse.

The focus on luxury stables and the high-end sport-horse market is fascinating but aspirational and far removed from ordinary horse ownership, so there’s little practical takeaway for most viewers. It leans on access and production value more than teaching, making it more of a window into a rarefied world than a how-to.

Harlow, Luna and White is a British family equestrian channel run by Chelsea White, following her daughters Harlow and Luna and their four ponies: Popcorn, Cloudy, Rolo and Panda. The channel captures the full reality of pony ownership for young riders — competitions, lessons, pony care, the highs and the inevitable setbacks — in a warm, family-friendly format that resonates strongly with horse-mad children and their parents. With over 600,000 subscribers it has become one of the most-watched family horse channels on YouTube in the UK.

The family-friendly, young-rider focus means content is light and aimed primarily at children, so older or more serious equestrians will find limited depth. As a family vlog it carries a fair amount of personal and lifestyle material around the actual horse content.

Shae Lauren runs Free Spirit Farm in the United States and built her channel around an honest, transparent view of equestrian farm ownership — the training, the welfare challenges, the costs, the mistakes and the genuine rewards. She works with horses from varied backgrounds, including rescues and difficult cases, and her approach to both horsemanship and content creation is notably open about the parts of horse ownership that most channels edit out. A good channel for viewers who want to see what the equestrian life actually looks like rather than a curated highlight reel.

The honest focus on the difficult realities of farm ownership — costs, welfare challenges, hard cases — can be heavy going compared with more upbeat channels. It documents one owner’s personal experience and decisions rather than offering structured horsemanship instruction, so it’s insight more than how-to.